Fund FEMALE

Shop exclusively at women-owned businesses for a week and take a step towards a more equal economy.

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Why?

Women make up 50% of our society and hold the majority of the spending power, yet in many ways we’re still unequal.

That’s why we fight for equal rights, equal representation and equal pay.

But we need to start looking beyond how much money we get, and think about where we spend it.  

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Only 19% of small and medium sized businesses are owned by women.

 
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Only 7% of venture capital investment in the tech industry goes to women.

 
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Only 27% of all business owners in the UK are women.

 

Clearly, something needs to change.

We need to become more aware of where we spend our pounds and actively support female businesses, so we can take a step towards a more equal economy.

 
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So, where do we start?

We want to help women-owned businesses grow into thriving enterprises.  

We want these enterprises to empower other women to have confidence in themselves as entrepreneurs.

We want these entrepreneurs to build companies that create more choice for consumers and an equal balance of businesses.

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fund female

For one week, we challenge you to only spend your money in women-owned businesses, including everyone who identifies as a woman.

That means anything and everything you buy, whether it’s a coffee, a bite to eat or a taxi ride, needs to fund female.

Sound tricky? Well, tricky’s the point. Only by becoming more aware of where our money’s going can we change our spending habits for the better.

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WHAT DO WE MEAN BY women-OWNED BUSINESSES?

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FIND women-OWNED BUSINESSES and start spending

We’re launching this campaign as a Wunderman internal challenge, so we’ve focused on businesses around Camden, but if anyone wants to join us this week, you’re welcome!

If you’re not quite ready, don’t worry - we’ll be spreading the Fund Female challenge to all of you in the very near future.

Found a woman-owned business we haven’t listed?

Are you a woman-owned business?

Find our full list of physical and digital businesses here

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